Showrooming: What Online Retailers Need to Know this Black Friday
Showrooming is a trend that has been happening for years now but only recently has been given a name. It’s the common practice where a shopper inspects a product physically in a store, but then decides...
View ArticleNew Study: Google PLAs and Text Ads Are a Killer Team
Looking for a way to make your products stand out during the holiday season? It may be the perfect time to take advantage of this powerhouse team: Google Text Ads and Google Product Listing Ads (PLAs)....
View ArticleCyber Monday and Black Friday CSE Recap – By the Numbers
Consistent with other reports, it’s no secret that Google product listing ads (PLAs) were the runaway winner in the race for Black Friday and Cyber Monday conversions. We ran a few numbers of our own...
View ArticleRetailers Increase Cyber Monday Promotions to Attract Holiday Shoppers
>Shop.org just released their latest Cyber Monday survey, which reflects an upward trend in retailers promoting deals for CyberMonday, with nearly 90 percent– that’s one in 10 retailers– that are...
View ArticleClik here to view.
Black Friday, Cyber Monday Ecommerce Sales Point to Shift in US Shopping
Black Friday 2014 became the biggest online shopping day of all time. Then it lost its crown just three days later. Cyber Monday sales totaled more than $2 billion this year. That’s a 17% boost over...
View ArticleTop 5 Things NOT To Do for Black Friday
You’re probably well-versed on everything you should be doing for the upcoming sales holidays. But sometimes, it’s knowing what not to do that can make all the difference. With Black Friday just five...
View ArticleRetail Recap: Thanksgiving / Black Friday / Cyber Monday [Infographic]
This year, online shoppers spent upwards of $11 billion from Thanksgiving Day to Cyber Monday, which means a whole lot of “cyber” shopping is happening even on the traditionally brick-and-mortar...
View Article6 Last-Minute Preparations Before Black Friday and Cyber Weekend
For retail businesses, there is no time that is as equally stressful and rewarding as Black Friday and Cyber Weekend. You did the legwork. You created the marketing strategy. You scheduled social media...
View Article
